Engage AI - Visual Brand Identity and UX Design

Engage AI Case Study

Revolutionizing AI-Powered Marketing with a Cohesive Brand Identity & UX Design

Overview

Engage AI is an AI-powered marketing platform that enables businesses to automate, optimize, and personalize their marketing efforts. The challenge was to create a cohesive brand identity and an intuitive user experience that communicates Engage AI’s cutting-edge technology while maintaining ease of use for marketing professionals.

Problem Statement

Marketing professionals often struggle with complicated AI tools that require steep learning curves and lack intuitive workflows. Engage AI needed a user-friendly interface that would provide powerful AI-driven insights while remaining accessible to non-technical users.

Research & Insights

User Interviews & Pain Points

  • Conducted 5+ in-depth interviews with marketing professionals to understand pain points.

  • Discovered that users found existing AI marketing tools too complex and difficult to integrate with their workflow.

  • Identified a need for clear data visualization and streamlined automation tools.

Competitive Analysis

  • Studied platforms like HubSpot AI, Marketo, and Automated Agency AI.

  • Noted that successful platforms focused on intuitive dashboards and guided onboarding flows.

  • Found that many lacked strong brand consistency, leading to confusion among users.

Design Process

Brand Identity Development

  • Defined a modern and trustworthy visual language.

  • Developed a color scheme based on AI Vision with accents from Engage & Explore.

  • Created a logo and iconography system that aligned with Engage AI’s futuristic yet approachable personality.

Wireframing & UX Design

  • Designed low-fidelity wireframes to map out the core user journey.

  • Iterated on high-fidelity mockups to refine usability.

  • Focused on simple navigation, clear call-to-actions, and an intuitive dashboard layout.

Prototyping & User Testing

  • Developed an interactive prototype using Figma.

  • Conducted usability testing with a small group of target users.

  • Adjusted navigation flow based on feedback to reduce onboarding friction.

Final Solution

  • Unified Brand Identity – A cohesive design system that visually reinforces Engage AI’s position as an industry leader.

  • Intuitive UI & UX – A simplified dashboard that makes AI-powered marketing accessible to all users.

  • Clear Data Visualization – Interactive graphs and insights that are easy to interpret.

  • Enhanced User Onboarding – Step-by-step guides to help users maximize the platform’s capabilities from day one.

Impact & Results

  • Improved User Engagement – Increased user adoption rate by 40% within the first 3 months.

  • Higher Conversion Rates – Enhanced UI led to a 25% increase in completed marketing campaigns.

  • Stronger Brand Recognition – The new design system established a distinct and memorable brand identity.

Reflection & Next Steps

  • Further Enhancements – Continue refining the platform with additional AI-driven personalization features.

  • Marketing Strategy Support – Collaborate with marketing teams to ensure the brand identity translates effectively across campaigns.

  • Additional A/B Testing – Further testing to optimize user workflows and engagement.

My Role

  • UX Designer

  • Visual Brand Strategist

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